Ellen Lasch

A creative and accomplished business leader and entrepreneur, Ellen is passionate about unlocking the power of brand and marketing strategies to build businesses and dramatically increase revenues. She has helped businesses, both large and small, to grow and drive profits. Most recently she launched and grew her own start-up. Ellen approaches challenges by tapping into her own deep and wide talents, skills and experience along with those of her extensive network. Her focus is on tying all actions to revenue and bottom-line results. With a background in finance, she was trained at American Express to be a business leader and marketing consultant. She enjoys mentoring employees and developing empowered and motivated teams. Ellen’s personal brand stands for a rare combination of leadership, business analytics and creative skills – which together have produced innovative and highly profitable solutions. The American Express Clear Blue Card, The Metal Black Card, The Butterfly, Employee Engagement for 83,000 people worldwide, and development of The Hallowell Center are a few of Ellen’s recognized successes as a leader. In 2008 Ellen founded EML Brand Advisors, a brand and marketing consultancy, which focuses on building revenues for clients via powerful and innovative brand, marketing and business strategies. Assignments have included brand strategy, naming, identity and communications; marketing strategy, website and collateral development; competitive analysis and market positioning, brand architecture; and sales strategy and communications. She uses her extensive network of alliance partners to ensure her clients receive excellent results without the typical overhead of a comparable large consultancy or agency product. Core Skills Strategy | Analytics | Marketing Strategy | Brand Strategy | New Business Development | Positioning & Identity | Advertising | Digital Marketing | Website Creation | Market Research | Competitive Analysis | Employee Management | P&L Management | Business Analysis | Consumer Segmentation & Insight Generation | Innovation & New Product Development | Social Media Marketing| Talent Development | Mentoring