Elwin McSheffery

A Masters graduate from Goldsmiths with a specific interest in brand strategy, social media marketing and identity. My interest in this field was developed throughout my undergraduate dissertation where my main research focus was consumer identity, and more specifically the identities of those engaging on online dating networks. My strong interest in understanding consumers will be further developed in my postgraduate dissertation which seeks to uncover whether consumers are price elastic when deciding which brands to choose from in the airline industry, and what part brands play in this process. Alongside both my undergraduate and postgraduate studies, I have worked for Apple and have developed skills in customer handling, technical skills and driven sales results. My experience in personal service at Apple has contributed to my strong interpersonal skills and my ability to exceed client demands. I am currently seeking a full-time internship in branding and marketing for May 2016