Director, Ecommerce Pacific@ adidas
Melbourne, Victoria, Australia
Emily Hardy
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Harvard Business School Online
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FlashIntel GPTEmily Hardy is an experienced Marketing Leader with over 23 years of work experience. She has a strong background in Digital Marketing, Analytics, and eCommerce, with a focus on Telecoms, Travel, and Retail in the Netherlands. Emily is known for her persuasive and empathetic leadership style, building high-performing teams and a supportive culture. She has expertise in marketing optimization, automation, traffic/demand generation, web analytics, and web analytics. Emily has worked at adidas in Germany, Germany, and the Netherlands, holding various senior positions in the Ecommerce Pacific and Ecommerce Pacific departments.
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About
Experienced Marketing Leader with a strong track record in Digital Marketing, Analytics and eCommerce acquired over 18 years in global roles in Telecoms, Travel and Retail in the Netherlands. I am a persuasive, empathetic and candid leader with solid experience building high performing, effective and engaged teams with a strong, cohesive and supportive culture. I am adept at aligning people and teams, building trust and rapport and, importantly, getting results. I have experience and expertise in marketing optimisation and automation, traffic/demand generation (paid media and SEO/ASO) and web analytics, management of suppliers/vendors/agencies, contracting and budget management. Some recent projects in my last role at adidas include rolling out adidas’ Data Management Platform (DMP), attribution programme and web analytics upgrades.
...See MoreWork Experience
Director, Ecommerce Pacific
Senior Director Traffic Generation And Web Analytics
Senior Director Global Online Marketing
Director Global Online Marketing
Senior Global Online Marketing Manager
Senior Global Search Engine Marketing Manager
Sporting Goods Manufacturing
Emily Hardy's Professional Milestones
- Senior Global Search Engine Marketing Manager (2011-03-01~2013-09-01): Driving online engagement and optimizing global search rankings to increase brand awareness and drive customer engagement.
- Director Global Online Marketing (2014-12-01~2015-12-01): Transformed the company's online presence, driving increased online visibility and engagement.
Education
Skill
E Commerce
Online Marketing
Digital Marketing
Online Advertising
Sem
Seo
Strategy
Social Media Marketing
Ppc
Campaign Management
Digital Media
Conversion Optimization
Web Marketing
Search Engine Marketing
Crm
Social Media
Search Engine Optimization
Product Management
Marketing
Media Planning
Advertising
Affiliate Marketing
Customer Relationship Management
Mobile Devices
Project Management
Account Management
Integrated Marketing
Email Marketing
Marketing Communications
Global E Commerce
Online Campaign Management
Google Adwords Professional
Programmatic Media Buying
Pay Per Click
Web Analytics
Data Management Platform
Attribution
Traffic/demand Generation
App Store Optimisation
Agency/vendor Management
Agile Methodologies
Objectives And Key Results
Certification
Colleagues
Other Named Emily Hardy
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Emily Hardy works for adidas
Emily Hardy's role in adidas is Director, Ecommerce Pacific
Emily Hardy works in the industry of Sporting Goods Manufacturing
Emily Hardy's colleagues are Animesh Brahma,Nick Atwell,Ali San
Emily Hardy's latest job experience is Director, Ecommerce Pacific at adidas
Emily Hardy's latest education in Harvard Business School Online
