Eric Hatcher

Results oriented, creative and passionate professional with an analytics background. Over 18 years of experience in several industries including IT, Consulting/Market Research, Retail, and Telecom. Works directly with sales, marketing, channel, engineering and decision makers. Core areas of expertise include creating deliverables that differentiate the product from competitors, demonstrating the products value to the customer, driving demand for the product, training sales and channel on using the marketing assets effectively to drive revenue and market share. Created marketing research and sales deliverables using a variety of analytics including: primary market research whitepapers, case studies, solution financial value analysis, demand generating business value (ROI) calculators, customer segmentation analysis, video training sessions, live training sessions Managed dozens of projects concurrently at Mediafly and previously at Alinean, Dell EMC and IDC while staying close to the data, analytics and deliverables development process.