Eric Smith

I am known as the person who finds a way to get things done. As a result, I embraced variety in my career, specializing in product, training clients, and being the storyteller and brand ambassador managing the strategic marketing approach and content. ► MARKETING & PRODUCT STRATEGIES THAT RESONATE Passionate about delivering on business objectives, I continually stay abreast of new trends, creative opportunities, and partnerships that drive results. I also believe that promoting collaboration and teamwork not only evolves those strategies but uncovers even greater programs that promote brand awareness, adoption, and loyalty. ► CREATING CONTENT THAT’S MEANINGFUL I leverage my product curiosity to develop value-focused content that answers questions, shows differentiation, and inspires clients and consumers into action. With experience developing engaging social media posts, deploying comprehensive tradeshow strategies and stories to creating product sheets, I can develop both technical and creative content. ► TRAINING, EDUCATING, & ENGAGING With over 15 years’ experience as a National Trainer, I have honed my skills for building deep client relationships, providing detailed product education, and sharing product differentiation and innovation. ► EXPERTISE and CORE COMPETENCIES • Marketing & Product Planning Strategy • Traditional/Digital Marketing – Social Media • Multi-Channel/Omni-Channel Marketing • Content Development/Storytelling/Product Documentation • Market & Competitive Analysis • Marketing Vendor Management • Product Training/Tradeshow & Conference Public Speaking • Dealer/Consumer Engagement • Marketing Vendor Management • Relationship Management