Senior Director | Direct Response | Consumer Strategy@ Ygrene Energy Fund
San Diego, California, United States
Erica Molina-Cortes (eMBA)
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Rochester Institute of Technology
Real-Time AI Research
FlashIntel GPT
Tell me more about Erica Molina-Cortes (eMBA)?
FlashIntel GPTErica Molina-Cortes (eMBA) is a highly experienced leader with over 25 years of work experience in digital marketing and integrated marketing. She has a strong background in customer-first strategies, maximizing MarTech integration and adoption, and driving productivity and performance. Erica has led high-impact initiatives for top global consumer brands, representing LG Electronics, Amazon, Nestle, LPL Financial, and Viasat. She is skilled at driving productivity, priority, and performance, and has a keen ability to lead successful partnerships with internal stakeholders, agencies, and vendors. Erica is currently based in the United States.
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About
I am a data-driven leader with expertise in customer-first strategies to generate awareness, demand, and superior experiences that fuel performance and business growth. I develop business strategies that maximize MarTech integration and adoption and enable operational capabilities to prioritize and deliver against goals. I've led high-impact initiatives for top global consumer brands, representing work on LG Electronics, Amazon, Nestlé, LPL Financial, and Viasat. I have a keen ability to drive productivity, priority, and performance and am skilled at leading successful and profitable partnerships with internal stakeholders, agencies, and vendors.
...See MoreWork Experience
Senior Director | Direct Response | Consumer Strategy
Financial Services
Erica Molina-Cortes (eMBA)'s Professional Milestones
- Director Client Services (2006-09-01~2008-11-01): Revitalized client experience, improving efficiency and loyalty through strategic marketing initiatives.
- Senior Director, Customer Engagement (2016-01-01~2018-01-01): Enhancing customer engagement through strategic initiatives, driving customer satisfaction, and integrating customer-centric development strategies.
Education
Business Administration And Management,
General
2021-2022Skill
Digital Marketing
Integrated Marketing
Digital Strategy
Marketing Strategy
Digital Media
Marketing
Advertising
Strategy
Social Media Marketing
Leadership
Management
Social Media
Interactive Marketing
Content Strategy
Creative Direction
Brand Management
Integrated Marketing Plans
Media Planning
Mobile Devices
Online Marketing
Mobile Marketing
Account Management
Business Development
Cross Functional Team Leadership
Marketing Communications
Product Launch
Crm
Seo
E Commerce
Direct Marketing
Lead Generation
Marketing Automation
Corporate Branding
Mobile Applications
Creative Development
Customer Experience
Customer Relationship Management
Certification
Colleagues
Jim Reinhart
Chief Executive Officer | President
Stacey Lawson
Chief Executive Officer
Gautam Borooah
Chief Marketing Officer | Regional General Manager
Noemi Valdivia
Inventory Purchasing Compliance Business Owner
Anil S.
Director Of Technology | Vice President Of Engineering | Chief Information Officer | Chief Technology Officer
Other Named Erica Molina-Cortes (eMBA)
Frequently asked questions
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Erica Molina-Cortes (eMBA) works for Ygrene Energy Fund
Erica Molina-Cortes (eMBA)'s role in Ygrene Energy Fund is Senior Director | Direct Response | Consumer Strategy
Erica Molina-Cortes (eMBA) works in the industry of Financial Services
Erica Molina-Cortes (eMBA)'s colleagues are Jim Reinhart,Stacey Lawson,Gautam Borooah
Erica Molina-Cortes (eMBA)'s latest job experience is Senior Director | Direct Response | Consumer Strategy at Ygrene Energy Fund
Erica Molina-Cortes (eMBA)'s latest education in Rochester Institute of Technology
