Erika Henry

Erika is passionate about solving complex scientific problems to help build products that customers love, simplifying and scaling those solutions, and providing strategic direction to her team and organization. She currently serves as the Head of Customer Sentiment Research for Alexa Marketing where she leads a research team that influences Alexa product development by identifying customer needs and satisfaction drivers globally. The North Star vision of her work is to ensure all Alexa products achieve a four star experience upon launch. As part of this work, Erika aids program teams in conducting beta tests that adhere to the highest scientific rigor possible in dynamic product development environments with shifting timelines and needs. As part of this work, Erika collaborates with product, program, and engineering teams to achieve cross organizational alignment and advises leadership at the highest levels of Amazon on launch decisions for Amazon products. Erika consistently creates stakeholder value through pioneering initiatives that improve product development through experimentation, predictive modeling, metric development, and business reporting focused on maintaining industry-leading customer experiences. With over 20 years of research experience, she has led teams in multiple industries including academia, healthcare, e-commerce, customer service, and artificial intelligence. She drives results by establishing a clear, strategic vision, that is focused on asking the right questions, and communicating results succinctly, and boldly in manner that is able to turn data into actionable strategies with the utmost impact. When not thinking about the latest product innovations and staying ahead of customers divine discontent, Erika can be found curating her mobile curiosity museum or exploring the PNW backcountry with her dog and horse.