Erin Smart, CPM, MBA
University of New England (AU)
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Erin Smart, CPM, MBA is a strategic thinking and creative marketing director with 23.6 years of experience. Based in Melbourne, Australia, she has a proven track record of success in marketing communications and product marketing. Erin has successfully developed and implemented successful marketing programs and inspires teams to deliver ambitious results in sales, market share, and brand strength. With expertise in marketing communications and product marketing, she has successfully developed and implemented annual promotions, managed marketing expenditure, and re-branded four divisions. Erin also has experience in product management and development, developing new markets in the Pacific Islands, and driving group business strategy.
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Strategic thinking, creative, results-oriented Marketing Director and Certified Practising Marketer (CPM), with proven ability to develop and implement successful marketing programs and inspire teams to deliver ambitious results of growth in sales, market share and brand strength.15+ years’ experience in Marketing Communications and Product Marketing in a multi-national company with proven track record of success in Australia, New Zealand and internationally.KEY ACCOMPLISHMENTS:• MARKETING COMMUNICATIONS: Developed and implemented annual ATL and BTL promotions plans through multiple channels, managing $1M marketing expenditure. Proven experience developing and executing successful communications plans encompassing digital, social and multi-media strategies. Successfully re-branded four divisions, with full marketing collateral, new CMS based websites and literature roll-out.• PRODUCT MANAGEMENT & DEVELOPMENT: Redefined and developed core product ranges to increase sales, market share and profitability through NPD, cost-re-engineering, vendor management and lean inventory management.• INT'L MARKET DEVELOPMENT & PENETRATION: Successfully developed new market of international sales in Pacific Islands, generating initial $2M sales pipeline for FY15.• PROJECT & KEY ACCOUNT MANAGEMENT: Strong tender development and key account management results throughout career.• EDUCATION & TRAINING FACILITATION: Educated and trained hundreds of employees in AU & NZ through in-house training programs, conference presentations and development of education programs.• SENIOR MANAGEMENT: Develop and drive group business strategy as a member of the NZ Management Committee.• EDUCATION: Masters of Business Administration (Marketing).• CERTIFICATION: AMAMI CPM - Certified Practising Marketer.
...See MoreWork Experience
Founder | Chief Executive Officer | Impact Marketing | Martin Furniture | Certified Practising Marketer
Founder | Chief Executive Officer
Founder | Chief Executive Officer
Founder | Chief Executive Officer
Advertising Services
Erin Smart, CPM, MBA's Professional Milestones
- Founder | Chief Executive Officer: Successfully launching a successful startup, resulting in significant revenue growth and expanded market reach.
- Founder | Chief Executive Officer (2014-12-01~): Building a powerful and inclusive company through strategic planning and effective leadership.
Education
Marketing Major
Certification
Other Named Erin Smart, CPM, MBA
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Erin Smart, CPM, MBA works for Impact Marketing Australasia
Erin Smart, CPM, MBA's role in Impact Marketing Australasia is Founder | Chief Executive Officer | Impact Marketing | Martin Furniture | Certified Practising Marketer
Erin Smart, CPM, MBA works in the industry of Advertising Services
Erin Smart, CPM, MBA's latest job experience is Founder | Chief Executive Officer | Impact Marketing | Martin Furniture | Certified Practising Marketer at Impact Marketing Australasia
Erin Smart, CPM, MBA's latest education in University of New England (AU)