Erin Vaughen Hlynsky

Erin Vaughen Hlynsky has a wealth of experience driving media strategies for top wine, fashion, and lifestyle brands. She is intimately familiar with the business of wine, having also worked in wine brand management, and is tuned into the power that good PR can have on wine sales. Erin brings creative thinking, strong writing and pitching skills, and a proven track record of success to each of her campaigns. Prior to working in PR, Erin wrote for various travel magazines, including Modern Luxury and the St. Regis publications. In addition to running Everly Communications, Erin also founded Vinley Market wine club. This ongoing experience of managing a digital wine brand has given her a top down perspective on digital marketing, including driving ecommerce and social media strategies for the wine industry. Erin has a double major in English Literature and International Studies from UC Irvine. Her love of wine developed during family trips to Santa Ynez Valley and flourished when she traveled abroad to Barcelona in college. Erin’s has the WSET Level 3 Advanced Award in Wines.