Erin Weinland

With 25 years of experience in market research around the world, I have seen companies struggle to grow brands, despite the power of consumer insight. By weaving consumer research into engaging and actionable stories, I help companies realize the full value of their important insights investment. I transform data from dull, complex facts into digestible and shareable recommendations that can truly motivate and inspire action. Global experience includes consulting on marketing growth strategies, innovation, portfolio management, segmentation, and new concept/product development. Proven track-record translating consumer insights into actionable results for CPG, healthcare, and retail clients. Exceptional educational experience including an MBA in Marketing from the Kellogg School of Management. Specific experience includes:  25 years in the food and beverage industry, developing deep-rooted relationships with clients (internal and external)  Analyzing consumer behavior in 25 countries  Managing multi-million dollar strategic research projects  Successfully leading a global, cross-functional team of analysts, project managers, modelers and external vendors Specialties: quantitative marketing research, market structure, forecasting, simulated test marketing, concept development and optimization, portfolio management, innovation, conjoint choice modeling, segmentation, brand positioning & strategy, consumer packaged goods, strategic consulting