Ernesto Gutierrez

RECENT ACHIEVEMENTS: GOOGLE LATAM (NOLA) - Developing Programmatic TV (Linear Addressable TV) - First pilot in the world - Increase ROI/ROAS and sales of the objective established by the client attributable GMP - Through a business strategy migrate Telco investment to programmatic and demonstrate better results and efficiencies - Lead and Integrate Google Marketing Platform Full Stack with the CRM, Watson, Datorama to exploit and take advantage of this intelligence in the purchase and optimizations of resources - Increase the profitability of the agencies division inside GMP over 45% - Develop regional relationship with global partner to be able to make strategies for each of their countries according to their maturity level ______________________________________________ ACHIEVEMENTS: MINDSHARE MEXICO / LATAM - Opening Mindshare Analytics area. - Integrate Analytics area into the already well-established processes of Mindshare - Openning, management and coaching for the opening and operation of The Loop in México and LATAM (Analytics War Room) establishing all the methodology - Have completed the 3rd Loop session Real Time globally and 1st in LATAM - Responsible for generating 15% of Mindshare OMIS - Selected as the official Analytics Agency for Sanofi, American Express, Paramount, Scribe, British Embassy, Loreal. AWARDS - Original Thinking LATAM Gold with Nestle #TodosContraHolanda - LATAM FOMLA (Festival Of Media Latinamerica) bronze with Nestle #TodosContraHolanda - Award "Integration Team" in Mindshare Mexico - Short list in FOMLA LATAM & EFFIES Mexico 2015