Evan Natelson

For the past 12 years, my primary focus has been on optimizing organizations’ Salesforce.com database as an administrator, an analyst and a consultant. The skills that I have acquired include configuring access, customizing page layouts/field types/objects, establishing business logic automations and other processes,, importing data, analyzing via reports and dashboards, implementing Salesforce environments, configuring new functionality, and release management in a continuous integration development process. In addition, throughout my career I have honed my skills in training users on how to properly and effectively use Salesforce features, integrating various 3rd-party apps, and leading development projects creating customized functionality. In addition to my strengths in managing the complete data lifecycle in Salesforce, I am also extremely capable in data entry, manipulation and reporting in MS Excel and am quite knowledgeable on Google Apps. I have also made multiple information processing systems that have been used to improve inefficient processes, thus eliminating bottlenecks. In my current position my attention was focused on our sales and marketing efforts, and that afforded me the opportunity to enhance the CRM’s capabilities to grow our sales output and lead generation. My education in Information and Library Sciences provides me with a unique insight when dealing with the dissemination, access, and usage of information. My philosophy is heavily user-oriented. Therefore, I put a great emphasis on the human side of data management, and that translates into customized trainings, instructive user documentation, and strong usability guidelines. I wish to be a bridge that connects the technical aspects of data tools with the data needs of the end-user. Certifications - SFDC Administrator (201), SFDC Service Cloud Consultant, SFDC Pardot Specialist, Google Apps