Ferdinando Scala

Healthcare Strategic Marketing & Communications Advisor at global level, with deep expertise in Digital Health, Omnichannel Marketing, Design Thinking and Business Games. Special experience in Patient Associations relationship management. Founding member of World Psoriasis Day. Founding Member of European Digital Health Awards. Background in Pharma and Biotech industry, with 12 years of experience Marketing, Sales, Business Development and CRM both at national and international level, developed on GPs, Hospital and Pharmacy channels. Experience in 30+ therapeutic areas, launch and management of ethic and OTC drugs, medical devices and specialty chemicals. Business School Professor (Master level), accomplished Public Speaker and Management Trainer, Science and Technology Journalist. Specialties: Digital Health, Digital Strategy & Communications, Collaborative Media, Social Media, Business planning & transformation, New business advisory, branding & identity, Regulatory, Market Access, competitive analysis, marketing strategy, product positioning, international business development, CRM, Management Training, Business Games. Languages: Italian (C2), English (C2), French (C2) Spanish (C1) CAREER HIGHLIGHTS: - Provided strategy direction for a multi-company-wide Digital Transformation Project (three companies of the same group to be merged under one roof) over a period of three years.This implied a) continuous client-facing activity, from the brief to implementation; b) functionally coordinating multi-functional consulting teams (UX/Creative/IT/Content/Project Management) to deliver within quality parameters and on time. - Provided strategic direction for a multi-brand CLM project at global level, including the best selling drug of all time (all indications), while also functioning as lead client-facing consultant. - A member of the Global Launch Team for one of the pioneer monoclonal antibodies at global level, worked on defining the whole product concept, from branding guidelines to clinical studies, registration and post-launch marketing. OTHER WORK: Further to my professional duties, I'm a published military historian.