Fergus Boyd

Top CIO 100 in 2020, 2017, 2016. An entrepreneurial, customer-centric, energetic, commercially astute, big-picture and hands-on digital professional with hybrid digital marketing and IT experience. This includes CxO/Board level reporting, Digital Transformation, application development, R&D, IT and eBusiness vision/strategy/development, Prince2 and Agile Scrum programme management, managing departments and setting budgets, managing design and innovation processes, and delivery of a wide range of high profile customer service, email/CRM/loyalty, Business Intelligence, cyber-security, web, mobile, social media and offline/online cross-channel initiatives. Specialities: IT strategy and delivery Digital transformation Application development IT Support and outsourcing Business Process Re-engineering (BPR) R&D/innovation PCI/GDPR and Cyber-security eCommerce sales Online self-service (FAQs, click to chat, click to call) MVT/multivariate testing & website conversion optimisation Business Intelligence (BI) / commercial analysis Affiliate marketing Meta search Attribution modelling/exposure to conversion CRM/loyalty Voice of the customer/customer insights & NPS Innovation management and open innovation/co-innovation with customers Project & programme management including Prince2 and agile Mobile app development Social media and interactive TV strategy Social community development and management RAD IT development ("IT Lite", "Labs") CxO level reporting & stakeholder management Programme portfolio and budget management Revenue Management Online Sales Distribution Leading high performing multidisciplinary teams CRS, RMS, PMS, POS, BI, cyber-security and hospitality systems