Fernanda Facury

A dynamic professional with over 17 years of experience in planning and business strategy. With a strong analytical profile, contribute to the strategic development of the business and provide customer knowledge with a direct impact on sales and customer retention. Optimized resource utilization and costs to increase profitability and results established by the stakeholders in organizations such as Grupo Globo, Oi, and Coca-Cola. ✓ Focused on financial management, defining and redesigning the performance strategy, analyzing KPIs, action plans implementations to improve results, and projects evaluation; ✓ Experienced in B2B and B2C Marketing, including Product Development, Pricing and Strategic Planning in the levers of customers acquisition, profitability, and loyalty; ✓ Extensive knowledge in the management of subscription models and recurring revenues, market strategy, product launch and management of on/off-line channels, based on data intelligence; ✓ Experienced in team management and interpersonal relationships leading teams in strategic marketing, sales projects, and processes.