Fernando G. Freire

I was on the cover of a skateboarding magazine at the age of 9 and competed as an amateur surfer throughout my youth. Later, I became a professional skydiver, coach and instructor, earning the highest levels and qualifications. But once I entered the marketing field, I found my true calling. Passionate about all stages and touchpoints of the customer journey, Marketing is my medium to create and deliver outstanding performances, utilizing valued omnichannel experiences and crucial digital verticalization. Leading to recognition and awards, while working for world's leading companies in their industry. The results and satisfaction I achieve are thanks to the hard work, dedication, persistence, but most of all, my immense eager to continuously learn and accomplish goals.Being a millennial myself, I understand the essence and consumer behavior of this generation and based on recent in-depth studies, I clearly get the direction and trends of Generation Z, your next generation of costumers & shoppers. As a natural and spontaneous communicator, I have the ability to engage with diverse audiences, organically embodying a leadership role and often recognized as an ambassador and creator. With my experience and motivation, I am able to build compelling stories, inspire coworkers, team up with partners and create winning strategies, effectively reaching massive audiences.