Fernando Luciano
people management director na vivo telefônica brasil @ Vivo (Telefônica Brasil)
Sao Paulo, Sao Paulo, Brazil
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Fernando Luciano is a senior executive with 13 years of experience in digital services, new businesses, innovation, and talents. He has 11-year international experience working with companies from Latin America, US, Europe, and the Middle East. Fernando has leadership, development, and management of digital services for the mobile ecosystem, including Kantoo, Vivo Meu Show, and Vivo Musica by Napster. He is responsible for over 100 people with 6 direct reports and is a member of the Wayra Committee, promoting open innovation and entrepreneurship programs at Telefonica Open Future.
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Emails and Phone Numbers

@telefonica.com
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• Senior executive with 13-year experience in segments such as digital services, new businesses, innovation and talents (human resources). • 11-year international experience working with companies and partners from Latin America, US, Europe and Middle East. • Leadership, development and management of digital services for mobile ecosystem, such as Kantoo, Vivo Meu Show, Vivo Música by Napster, Zuum, Vivo Ads, Vivo Meditação, Vivo Protege, Vivo NBA, etc. • Extensive experience in aligning internal and external areas, such as engineering, IT, legal, communication, third part companies, etc. • Responsible for more than 100 people with 6 direct reports. • Member of Wayra Committee, the initiative of open innovation and entrepreneurship program of Telefônica Open Future.

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Work Experience

Avenida Eng. Luís Carlos Berrini, 1376, São Paulo, SP, 04571 - 000, BR

Telecommunications

37477
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Fernando Luciano's Professional Milestones

  • Senior Marketing Analyst (2008-09-01~2011-03-01): Creating comprehensive marketing strategies to enhance brand visibility and drive higher customer engagement.
  • Internet Project Planning / Online Content Editor (2002-08-01~2006-07-01): Successfully capturing and curating high-quality content, driving the success of online projects and increasing online visibility.
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Education

PUC Minas
PUC Minas

Gestão De Marketing

946684800-978307200
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