brand licensing management l product owner | sr mgr - digital marketing and e-commerce@ Philips
Amsterdam, Noord-holland, Netherlands
Ferry (Xiaoyan) Yan
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Fudan University
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FlashIntel GPTFerry (Xiaoyan) Yan is a highly experienced professional with 18.7 years of work experience in digital marketing and online marketing. Based in Spijkenisse, Netherlands, Ferry has a strong background in e-commerce marketing and has worked for multinational corporations and leading agencies. With expertise in organizational capability building and business/market management, Ferry is a thought leader and agile proactivityer. They are also a certified scrum master and a team motivator. Ferry's specialties include E-Commerce marketing, online channel content strategy, and project management. They are a strategic and creative thinker with a consumer-centric mindset.
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About
+10 years experience in digital and eCommerce marketing at multinational corporation and leading agency. Strong combination of digital expertise, organizational capability-building and business/market management (downstream) capabilities. Thought leadership, agile practioner, certified scrum master, team motivator, result driver. Specialties: E-Commerce marketing, Online channel content strategy, process, solution deployment; A/B multi-variant testing, conversion optimization, data analytics, Digital marketing, Digital campaign development, Social Commerce; Project management, Strategy & process deployment, Market management, Coaching and organizational capability building. Highly-focused and performance driven Strategic and creative thinking with consumer-centric mindset Strong leadership, multi-functional and interpersonal communication skills Strong team player
...See MoreWork Experience
Product Owner | Sr. Mgr - Digital Marketing And E-commerce
brand licensing management l product owner | sr mgr - digital marketing and e-commerce
Assistant Planning And Strategy
Hospitals and Health Care
Ferry (Xiaoyan) Yan's Professional Milestones
- brand licensing management l product owner | sr mgr - digital marketing and e-commerce (2008-03-01~2011-05-01): Developing and implementing data-driven strategies to drive global digital growth and improve customer experience.
- Assistant Planning And Strategy (2008-03-01~2011-05-01): Developed and implemented a comprehensive plan, enhancing employee performance and performance.
Education
Communications,
Journalism,
Bachelors,
Journalism And Media Communications
978307200-1104537600Skill
Digital Marketing
Online Marketing
Marketing Communications
E Commerce
Marketing
Online Advertising
Strategy
Social Media Marketing
Brand Management
Management
Crm
Content Syndication
Customer Insight
Project Management
Mobile Marketing
Etrade Marketing
Market Research
Retailer Content Management
Marketing Research
Certification
Colleagues
Other Named Ferry (Xiaoyan) Yan
Frequently asked questions
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Ferry (Xiaoyan) Yan's social media include: Linkedin,
Ferry (Xiaoyan) Yan works for Philips
Ferry (Xiaoyan) Yan's role in Philips is brand licensing management l product owner | sr mgr - digital marketing and e-commerce
Ferry (Xiaoyan) Yan works in the industry of Hospitals and Health Care
Ferry (Xiaoyan) Yan's colleagues are Patrick Brouckxon,Johnson Sturgill,Nehal Sanghavi
Ferry (Xiaoyan) Yan's latest job experience is brand licensing management l product owner | sr mgr - digital marketing and e-commerce at Philips
Ferry (Xiaoyan) Yan's latest education in Fudan University
