Fiona Robinson

Experienced Field and Account Sales Manager professional currently working for TCC-D/Creative Activation for 7 years and previously Optus for 19 years. Recent roles I managed a field team of 40+ Merchandisers in SA/NT servicing Coles/Woolworth's/Priceline/CWH. In the role of National Field Sales Manager I had a team of 20 full time/casual Business Development Managers servicing the national Independent Grocery chain for Procter & Gamble Iconic Brands. I continue to service the Independents in the capacity of a National Account Manager servicing Foodland and MSO accounts Romeo's, Cornetts and Metcash State offices in SA, WA & QLD. The key to my success is my ability to build and maintain strong business relationships with external and internal stakeholders; through effective negotiation, influence and communication skills assisted in driving business objectives. Strengths include, ability to maximise sale opportunities and profit through the effective use of marketing, stock management, merchandising and training. My responsibility was to deliver on sales targets through providing leadership, guidance and coaching to front line retail people. Key Experience Retail Management - Solid Sales and National/Regional Account Management - Experience with Single and Multi-site Franchisees - Experienced in the Operational working of an Outbound Call Center Program Management - Multiple sales programs to achieve KPI’s - Merchandising - Planogram Design - Mystery Shopping - Compliance Auditing - Promotional - Trade Show/ Expo Launches Team Management - PDR & Performance Management - Leadership, Coaching & Mentoring - Skills Auditing - Weekly Meetings & Monthly Presentations Strategic - State Meetings – Presentation/Facilitation - Training and Motivation across various groups - KPI - Performance Management - Implementation/rollout of new programs/ processes