Florentina Sima

Problem-Solver | Fast-Learner | Creative Thinker My journey began in the captivating world of digital campaigns and implementing SEO strategies for clients across various industries, including jewelry, educational centers, NGOs, tool stores, logistic companies, and more. Venturing into the retail world, I honed my skills in tenant management, orchestrating engaging offline events and promotions to drive customer engagement and sales. But the call of the IT world beckoned, and I eagerly embraced the challenge. I immersed myself in understanding technologies, working closely with the recruitment team, targeting and understanding the audience. My forte became creating B2C digital & offline strategies to attract candidates and retain employees. As a B2B Marketing Specialist, I have expanded my skill set to include: Lead Generation and Nurturing: Developing comprehensive lead generation strategies and nurturing leads throughout the buyer's journey to facilitate conversion and drive business growth. Marketing Automation: Utilizing marketing automation platforms to streamline processes, automate campaigns, and enhance efficiency in lead management and customer engagement. Data Analysis and Optimization: Leveraging analytics and data-driven insights to measure campaign effectiveness, optimize marketing strategies, and drive continuous improvement. Known for my problem-solving abilities, agility in learning, and creativity, I thrive on new challenges that foster personal and professional growth. As an online enthusiast, I am constantly exploring innovative avenues to stay ahead of the digital marketing curve.