Florian Jungbauer

A creative, data-driven brand and marcom leader with a proven track record in driving commercial success in sports, entertainment, agencies and on the brands' side in emerging and mature economies. A charismatic senior business executive adept at cultivating peak-performing, cross-functional, culturally diverse teams. My career has provided me with the opportunity to develop global superstars, to revamp, (re-)position and elevate world-leading brands and sports properties across digital and traditional channels, to be a key driving force in transforming the world's biggest music label into a digital-first media and entertainment enterprise in Asia, to build and monetize large consumer and fan experience ecosystems, and to build highly profitable organizations. I believe in the power of authenticity; in building a strong vision; in technology-driven innovation that puts the customer at the center of decision-making; in challenging the conventions; in taking calculated risks; and in building heterogenous teams of experts as the foundation of sustainable growth and commercial success. I am passionate about fusing creativity, data and business acumen to drive brand value, to shape consumer perception and to accelerate growth. I believe in leadership by example, and in inspiring and empowering people to unleash their full potential. My ethos: ‘Work hard, stay humble.’