Frances Spencer-Barton

A multi-hyphenate marketing professional: Working with large brands through LOOKLOOK to drive their brand experiences; and working with smaller brands as a consultant to help them to fulfil their growth potential. LOOKLOOK, 2010 - Present Main role: to drive the growth of the agency side of the business to offer creative experiential services to clients Client Services Director: - To create, pitch and deliver competitive marketing solutions to consumer brands as part of their marketing strategy. - To come up with compelling creative ideas that can deliver on both brand engagement and marketing KPI's - To execute and report on the success of the campaign - To retain clients for future - Through LOOKLOOK I have worked with some of the worlds biggest brands including Topshop, Tommy Hilfiger, Dr Martens, Red Bull and Bacardi. Marketing Director: - Manage full marketing mix - Digital, offline, PR, SEO, sales, influencer marketing, sponsorship - Growing business revenue x10 in 3 years - Building brand name to be a major player in Brand Experiences sector Marketing Consultant for SME's, 2019 - Present (Ongoing) Working with small to medium sized companies to help realise their growth potential. Through my experience of 15 years in the marketing industry and through the rapid and successful growth of my own business, I can advise on an appropriate strategy and tactics for growth. Skills: Driving Growth of a business Marketing Strategy creation and management Managing budgets and ensuring ROI Digital Marketing PR Influencer marketing/Content Marketing Print/Radio Advertising Sponsorship WOM Social Media Strategy and Management Previous Experience: Marketing Edinburgh, Marketing Manager from 2006 - 2010 Role includes: Arranging press trips, securing press coverage, maintaining journalist relations, influencer engagement, social media management Delivering high-profile marketing campaigns such as Edinburgh Sparkles and Alive After Five.