Francesca Forgach

Celebrate player stories. I live by this statement, respect it, and thrive as a fellow storyteller. My passion and extensive experience as a brand marketing leader is to help build storytelling experiences as more than just a 'live service'; rather, a lifestyle of play and community. To reach audiences, and make them grow and thrive. To take an omni-channel approach grounded in consumer insights and behavior, working on marketing strategies and content-forward approaches that immerse, world-build, and enrich our experiences in them. This starts with global, cross-team collaboration and integration across Product, Marketing, Content, and Development. Focused on results-driven integrated marketing programs (both global and domestic), I have worked with several major brands across gaming, entertainment, consumer platforms, and retail. I managed growth marketing teams and agencies driving global Go-To-Market strategy, managing creative and deliverables across multiple platforms and initiatives, including: Product Marketing - Mobile, Console, PC Global Go To Market Strategy & Campaign Activation TV/Trailer/Branded Placements UA Performance & Acquisition Digital Streaming Channels SEO & SEM Social Media/MCN/Influencers/Affiliate Programs Community Management CRM & LifeCycle Management Programs, Analytics, Platforms Consumer Insights and Market Research ASO and Platform Partnership Retail OOH/Print Packaging/Key Art Events Original Content Co-Marketing and Partnership Programs Specialties in Entertainment, Video Game, CPG, Tech and Healthcare brands. Avid movie, TV and video game fan.