Francesco Gori
senior manager crm & loyalty emea@ VF Corporation
Florence, Tuscany, Italy
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Francesco Gori is a data-driven marketer with 16.6 years of experience in the luxury industry. He has a strong background in consulting, market, web marketing, and digital transformation. Based in Italy, specifically Tuscany-Florence, Francesco has a proven track record of spreading data culture, improving digital data quality, and managing digital marketing budgets. He has worked with startups and large-scale international companies, scouting, leading and coaching high-performing teams, and working as a link between e-biz and tech teams. Francesco has also contributed to Gucci Digital WW 2015, launched Buffetti Spa SEM campaigns 2011, and launched Fashionis.com ecommerce 2007.
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Emails and Phone Numbers

@it.gucci.com
@gmail.com
@gucci.com
@us.gucci.com
@gmail.com
@vfc.com
+39 415956****
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About

Data-driven marketer in the Luxury industry with eCommerce, Analytics and IT background. 10+ years with growing responsibilities in digital marketing, digital analytics, digital data management and digital transformation for startups and large-scale international companies. Results driven with proven ability in spreading data culture, improving digital data quality, manage digital marketing budget. Experience in scouting, leading and coaching high-performing teams and worldwide vendors. Often working as a link between e-biz and tech teams thanks to a full stack view in digital projects. Main contributions --------------------------------------- 2018 - Delivered the first data lake architecture for Gucci Digital WW 2015 - Contributed to Gucci digital transformation worldwide 2012 - Launched Buffetti Spa SEM campaigns 2011 - Lead LuisaViaRoma.com digital analytics platform implementation 2010 - Launched Fashionis.com ecommerce 2007 - Start up the web marketing division of TriplaW Srl

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Work Experience

VF Corporation, Denver, CO, 80202, US

Retail Apparel and Fashion

29311
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Francesco Gori's Professional Milestones

  • Digital Analytics Consultant (2011-05-01~2011-09-01): Implementing data-driven solutions, optimizing campaigns, and driving company productivity through advanced analytics techniques.
  • Global Digital Insights Coordinator: Implemented a comprehensive digital learning framework to improve data-driven decision making and drive business growth.
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