Franco Cicero Jorge

BRAND COMMUNICATION CHANNEL MANAGEMENT  Identifies relevant points-of-contact and communication channel opportunities. Defines pointed communication targets and develops creative communication platforms via a comprehensive and inspiring brief. Implements integrated campaigns and evaluates their effectiveness and efficiency in terms of carrying out defined objectives. TRADE PROMOTION, ON-PREMISE BRAND BUILDING, AND BELOW-THE-LINE EXECUTION  Initiates, develops and implements promotional programs for key accounts and on-premise consistent with business plan and brand objective. Evaluates the effects of the tactics implemented with respect to achieving established goals versus cost involved. EFFECTIVE MERCHANDISING • Ensures accurate and consistent implementation of merchandising programs for products handled. Specialties: Highly trained and well experienced in Marketing (Brand Management / Events / Promotions / Brand Activations) as reflected in the following skills:  Strategic planning  Creativity/Initiative/Innovation  Problem solving/Decision making  Leading  Drive/Flexibility