Frank Johnson

Are you an online seller whose products and/or services are similar to or the same as those your competitors are selling? Are you looking for ways to effectively differentiate yourself? Are you fighting what seems like a losing battle against the Amazon’s, Zillow’s, Walmart’s, and Trulia’s of the world? You can’t differentiate yourself on the basis of products or the nature of your services. You don’t want to differentiate yourself on the basis of price. Better customer service was once a differentiating factor, but now it’s just expected. A FOUNDATIONAL THOUGHT FOR ONLINE SELLERS When someone has a question about [your niche] - whether they are in the market to buy your products and/or services or not - their first thought should be: "[your name or the name of your company] can answer that question for me!" Does that seem like an impossible dream? I can help. I will teach you how to do something that Amazon, Zillow, Walmart, Trulia, and their ilk will not do and that your competitors don’t know how to do. I will teach you and your company to: 1. Become a trusted source of educational knowledge for your ideal customer through creating, soliciting, curating, and acquiring massive amounts of in-depth, helpful content and disseminating that content as strategically as possible; 2. Turn yourself and your company into a go-to resource for the news and current events that your customers are looking for; and, 3. Build a valuable community of potential buyers around your products, services, and content. Over time, through the creation and dissemination of educational and newsworthy content and the formation of a tribe of potential customers, you will come to be known as the definitive authority in your niche, as the go-to person or company for your ideal customers.