Frank Scutaro

Marketing and Sales Leader with business-to-consumer and business-to-business experience in consumer packaged goods, retail and digital solutions. Track record of growing sales, share and profit for a broad range of consumer/customer-centric products, services and technology applications. MARKETING, BRAND STRATEGY and BUSINESS INSIGHTS: Development of business-building strategies with consistent record of improving competitive position and growing sales profitably; P&L responsibility for a broad range of consumer and B2B products and brands; management of the creative process; optimizing financial aspects of product lines; leveraging the use of data to make decisions. SALES, ACCOUNT MANAGEMENT and RELATIONSHIP BUILDING: Success in consultative selling and business development; consistent record of meeting revenue targets; ability to simplify technology solutions in ways that are understood by business people; development of strong and lasting relationships at all organizational levels. LEADERSHIP and PEOPLE DEVELOPMENT: Experience in leading all aspects of go-to-market strategy and delivering sales plans; successful stewardship of cross-functional project teams with expertise in partnering with Sales, MRD, Finance and R&D Departments; recruitment, training and development of high-performing teams; ability to quickly recognize individuals’ strengths and leverage them to drive business results. Specialties: Brand Management, New Product Development, Private Label, Product Marketing, Field marketing, Business Intelligence, Market Research, Consumer Insights, Shopper Insights, Syndicated Research, Advanced Analytics, Predictive Analytics, Business Insights, Technology Implementation, Data Integration, Mentoring, Staff Development, Professional Services, Information Services, Account Management, Client Service. Contact: [email protected]