Franz Schwarz

Over 21 years of experience across digital, marketing and ad tech, most recently overseeing global and local business development, promotion, market strategies, and scaling teams for new markets. Bridging the often misconfigured and essential gap between sales and marketing teams through digital content-led strategies and brand development. In Senior Manager and Director roles since 2005, trusted to build relationships among customers and suppliers, as well as internal sales teams to set up shop and capture new market trends. Maximization of qualitative/quantitative data analysis (art, imagination & science) for innovating on new sales channels and revenue streams, customer segments by value, lasting partner alliances, collective organizational memory and guided promotional efforts; growth marketing, testing upgrades across the board through automatization/tech. Optimization of resources and training of team/individuals, KPIs and best practices through an objective assessment of current performance and operations, deliverables and all the way to overdue receivables. Always looking for a good challenge (open to ideas: [email protected]). Nothing beats developing an edge by boosting resources and configurations for growth, business model innovation, and designing always strategies to achieve, or line-up into, future opportunities, both as internal business development and working with external clients (as done globally with brands such as Toshiba, Hewlett-Packard, Nikon, Caltex, Panasonic, Toyota, Unilever, etc) in aligning their regional and global digital and non-digital efforts with their overall bottom line. Web / mobile dev & project management from start-ups to working with MNCs globally, blue-chip clients, leading and small publishers, DSP / networks and ad reporting platforms in LATAM, US, EU, APAC and ME. Advisory & Consulting, Strategic Management & BizDev, Analytics, Research & AdOps, Markets, Project Management, Customer Relations, Social Networks, Content Development & Distribution. "There are no experts of tomorrow, only of yesterday" - J.M.