Franziska Grasshoff
Team Leader Digital Unit@ KOPFSATZ
Chemnitz, Sachsen, Germany
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Franziska Grasshoff is a highly experienced professional with 14.2 years of work experience in social media marketing, project management, design management, marketing, and marketing strategy. Based in Germany-Saxony-Chemnitz, she is currently leading a team of four unique talents at Kopfsatz. Franziska has successfully managed various marketing projects, including online advertising campaigns, relaunched websites, and innovative advertising campaigns. She has also gained valuable knowledge in SAP C4C and has developed marketing and sales materials. With a strong focus on learning, Franziska is dedicated to helping brands achieve their individual goals through digital marketing.
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@kopfsatz.de
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About

I believe in learning by doing. #Kopfsatz is my current adventure. Since October 1st 2021 I am leading a team of four unique talents. Our goal? To help brands achieve their individual goals through the power of digital marketing 💪🏼 as a supplement to or spiced with the right amount of offline measures. At all employers, current and past, I have/had great mentors and projects to grow and learn from. Thank you 🙏🏼 **** I have worked for two Advertising Agencies already and managed all kinds of Marketing projects from the creative point of view. The most exciting ones were my first Online Ad Campaigns, the Shooting of a Cinema Commercial and the design revision of the baby range for a drugstore chain. A huge german fitness studio franchise, a local mill with online shop, farm shop and baking mixes in local supermarkets and other B2C businesses were my customers during those years. I overlooked the relaunch of websites, development of innovative advertising campaigns and materials (off- and online) for more than 7 years. In 2018 I transferred to the unknown expanses of mechanical engineering and worked in a virtual team of 8 Marketing Managers at Starrag. Pushing Starrag's social media activities and planning customer events and international exhibitions were my daily business. I acquired knowledge in SAP C4C creating Sales Campaigns and analyzed the Online Performance of our Marketing Activities. Developing Marketing and Sales Material in a team with colleagues from different departments and external partners for the Heckert branch kept me busy for almost 4 years.

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Work Experience

Augustusburger Straße 95, Chemnitz, Saxony, 09126, DE

Advertising Services

16
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Franziska Grasshoff's Professional Milestones

  • Marketing Managerin (2018-01-01~2021-10-01): Developed comprehensive marketing campaigns, increasing brand awareness and driving customer engagement.
  • Team Leader Digital Unit (2021-10-01~): Led the digital unit through effective leadership, fostering a culture of continuous improvement and collaboration.
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Education

Baden-Wuerttemberg Cooperative State University (DHBW)
Baden-Wuerttemberg Cooperative State University (DHBW)1136073600-1230768000