Fred Howard

Fred Howard brings a broad range of marketing and analytical skills to KingsIsle. In his career he has held senior positions in Marketing and Consulting and has developed a specific focus in online brands. Prior to joining KingsIsle Fred served as Vice President of Marketing for Hoover’s, Inc., D&B’s online business division. In his leadership role he and his team were responsible for all marketing initiatives including customer acquisition and retention, traffic generation, product marketing, pricing, and on and offline merchandising. From 2001 until 2005 Fred worked in Dell’s consumer marketing organization and held positions driving customer retention, as well as managing the P&L for Dell’s consumer services business and its 6 billion dollar consumer desktop business. Prior to joining Dell, Fred worked as a Senior Consultant with a strategy consulting company and also spent five years in the financial services business.