Gabriel Assayag

ABOUT ME - An experienced marketeer and category manager specialising in E-commerce Retailer disruption (E-Tail), with knowledge gained at multinational CPG corporations in Australia and North America. - 20+ years diverse skill set in Sales, Marketing, Insights, Category strategy and E-commerce spanning FMCG frozen foods, shelf stable products, tobacco, liquor, and E-Tail. - Relationship builder, negotiator, insights finder and strategy implementor. I build and scale categories, unlock investment opportunities with suppliers, distil macro trends, collide insights and deliver innovations relevant to consumer needs. WHAT I’M KNOWN FOR Results driven and goal orientated: Analytically astute, collaborative leader. I have broad expertise in category management, negotiation from both supplier and buying sides, strategy, insights, brand marketing and managing NPD pipeline projects. Industry expertise: Strong understanding of the E-Commerce and Australian Key Accounts landscape. Experience in E-tail start up, Grocery, Petrol, Convenience, Liquor, Independent and Specialist Channels. Building mutually beneficial business relationships: Demonstrated ability to build and maintain a vast network of relationships across internal functions and externally with suppliers, agency partners and key account customers.