Gabriel Biggers 🚀

👋 Hi, my name is Gabriel 🎓 Attended The Ohio State University and studied Theoretical Mathematics as well as, International Studies. 🌇 California resident, with a passion for growth marketing and data analytics. Here are a few things you might like to know about me: Experience in relationship management with internal stakeholders, external partners, and the performance marketing team, to optimize campaign/workflow efficiency in order to realize digital marketing trends that drive healthy new user acquisition results through paid media (Paid Social and Paid Search) platforms. Throughout my tenure, I have had years of experience being a channel owner that manages comprehensive paid strategies and objective roadmaps, that involve new market strategies, with the goal of driving paid media and growth media outcomes by understanding the paid acquisition landscape. Extensive use of Looker, Mixpanel, Google Analytics, and Excel/Google Sheet use to develop a proven track record of attribution recognition that accurately calculates performance metrics and KPIs like CPC, CPL, CPM, CAC, ROAS, and LTV. Technical Skills & Tools: SQL, Mixpanel, PowerBI, Looker, Excel/Google Sheets, Notion, Slack, Google Marketing Platform, Facebook Ads Manager, Google Ads Editor, Google Analytics Here are a few examples of my work: ► Utilized Paid Social campaigns through the Facebook Ads Manager to help acquire 54,000+ platform users. ► Developed and presented weekly Paid Social Performance Marketing Reports, enabling leadership to observe metric-increasing insights and produce optimization ideas for approval or correction. ► Utilized paid amplification channels such as publications to extend our brand awareness and acquisition into difficult markets which resulted in a 50% ROI for one campaign. I get excited about opportunities where I'm able to leverage data analytics to discover insights and identify patterns that have real business impact. I love connecting with new people, give me a shout at [email protected] or here on LinkedIn!