Gail Skinner

As a Senior Solutions Consultant at Aptean, I help clients on their Digital Transformation journey by helping them to understand the benefits of cloud-native SaaS software from across the Aptean group. Starting my career in Customer Experience I have held multiple roles both client side and agency side, and over the past 10 years, I have seen customer expectations and demands change rapidly across a number of businesses and sectors. Within Data and Insights roles I have presented consumer insights to audiences at all levels from C-Suite to operators, in small groups and at conferences; developed best in class frameworks and advised on strategy. In more recently years I've moved into more technical functions, responsible for large scale multi-channel, multi-market programmes; acting as the primary escalation point for key clients and leading small teams to deliver on technical and bespoke projects. Internally I'm often found championing team and client needs as part of steering committees and change management taskforces. All my roles have included stakeholder management, influencing, project management, decision making, and leveraging data points to enable change. I have a particular passion for developing strategies, creating playbooks and streamlining processes.