Gary Penn
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Gary Penn is an accomplished leader in global eCommerce with 27.2 years of experience. He has a strong background in budget P&L, program management, and team building. Gary is skilled in omnichannel operations, eCommerce platform implementations, and web strategy. He is fluent in English and has expertise in user experience, merchandising, and mobile, social, and digital marketing. Gary has a proven track record of driving growth and implementing digital strategies. He is also experienced in translating Geek to English and helping businesses grow. Gary is a graduate of Columbia Sportswear's executive leadership program and has won numerous global project team competitions.
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I am an accomplished leader in global eCommerce with real-world experience directing budget P&L, program management, team assessments and team building, omnichannel operations, eCommerce platform implementations, IT integrations, web strategy with international complexity, user experience, merchandising, mobile, social and digital marketing as well as domains and infrastructure. As an interim leader and consultant, I specialize in communicating the nuances of the online world with C-level management. I can translate Geek to English and help grow businesses. I enjoy working with teams that want to build awesome digital practice and great culture - they go hand-in-hand!Here are some of my proudest career accomplishments:• Core contributing member of a brand turnaround serving on the Executive team while transforming the digital strategy, team makeup and marketing channel mix.• Owned P&L for major global brand driving 40% growth year over year to bottom line.• Program Manager for twelve international B2C eCommerce deployments across eight platforms; directed the “whole package” from selection to RFP to wireframes to launch including leadership in content migration, team design, UI design, IA, UX, applications, mobile, translation and campaign management.• Directed the architecture, development and deployment of a global CMS and eCatalog system coordinating content authors for over a dozen domains in six languages.• Managed the site operations of an international manufacturing company to provide global consumer and B2B presence, unified branding, high availability and monitoring.• Experienced communicator and public speaker in the eCommerce and mobile space• Graduate of Columbia Sportswear's executive leadership program; winner of their global project team competition
...See MoreWork Experience
partner at chameleon collective • global ecommerce consultant • interim leader vp ecomm dtc marketplaces
Partner
Digital Transformation Executive
Digital Transformation Executive
Interim Vice President Ecommerce
Business Consulting and Services
Gary Penn's Professional Milestones
- Global Vice President Of DTC (2017-09-01~2022-05-01): Developing and implementing strategic initiatives to drive global expansion and increase market share.
- Interim Vice President Ecommerce (2022-05-01~2022-08-01): Implementing strategic product development initiatives, driving digital growth and establishing a streamlined ecommerce environment.
Certification
Colleagues
Freddie Laker
Founding Partner | Interim Chief Marketing Officer | Private Equity Firms
Alex Hultgren
Partner | Interim Chief Marketing Officer | Senior Vice President | Business Brand Marketing Strategy
Bill Mirabito
Fractional Chief Technology Officer | Chief Digital Officer | Consultant | Partner
Caleb Ludwick
Partner Director Of Brand Strategy Voice And Messaging
Adam Rich
Brand Growth Audience Engagement And Content Strategy | Consultant | Founder
Other Named Gary Penn
Frequently asked questions
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We found 4 Gary Penn's phone numbers
Gary Penn works for Chameleon Collective
Gary Penn's role in Chameleon Collective is partner at chameleon collective • global ecommerce consultant • interim leader vp ecomm dtc marketplaces
Gary Penn works in the industry of Business Consulting and Services
Gary Penn's colleagues are Freddie Laker,Alex Hultgren,Bill Mirabito
Gary Penn's latest job experience is partner at chameleon collective • global ecommerce consultant • interim leader vp ecomm dtc marketplaces at Chameleon Collective