Chief Marketing Officer | Senior Vice President Of Marketing | Brand Builder | Digital Marketing | Consumer Technology Entertainment And Games Executive | Ex Disney Activation@ Square Enix
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Gary Pfeiffer
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UCLA Anderson School of Management
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FlashIntel GPT
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FlashIntel GPTGary Pfeiffer is a highly experienced professional with over 32 years of work experience in product marketing, video games, digital media, direct marketing, and marketing. He has worked with major entertainment and technology companies such as Disney Interactive, Activision, and disruptive start-ups, bringing a new vision for Marketing and Business Development into play for digital products. Gary has a proven track record of launching DISNEY INFINITY, a 1.5B powerhouse that delivered an immersive gaming experience and transformed the value of interactive gaming properties within the Disney organization. He is passionate about connecting with fellow leaders and disruptors and welcomes discussions with fellow leaders and disruptors.
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About
Sometimes the best path forward is the one you create, not the one you follow. I've spent over 2 decades creating those paths and driving innovation for major Entertainment and Technology companies like Disney Interactive, Activision, and disruptive start-ups, boldly bringing a new vision for Marketing and Business Development into play for digital products that: 1) Fires up our "true blue" fans and creates massive pre-launch demand. 2) Establishes a "company-customer" feedback loop impacting product development and communications.3) Opens powerful new channels for growth which are all ours. One of my proudest accomplishments has been leading a "rock star" team in launching DISNEY INFINITY, a $1.5B powerhouse that delivered an entirely new gaming experience, fundamentally changed the perceived value of interactive gaming properties within the Disney organization, and showed that massive standalone brands like Marvel and Star Wars could be integrated in the service of a win-win situation. Happy to connect with fellow leaders and disruptors- let's talk!
...See MoreWork Experience
Chief Marketing Officer | Senior Vice President Of Marketing | Brand Builder | Digital Marketing | Consumer Technology Entertainment And Games Executive | Ex Disney Activation
Vice President Regional Marketing Americas Europe
Computer Games
Gary Pfeiffer's Professional Milestones
- Chief Marketing Officer (2016-01-01~2021-02-01): Executing successful marketing campaigns that drive brand awareness and increase customer engagement.
- Director Global Brand Management (2005-01-01~2008-01-01): Building a successful global brand strategy, resulting in increased brand visibility and market share.
Education
Marketing
1994-1996Skill
Product Marketing
Video Games
Digital Media
Direct Marketing
Marketing
Strategic Partnerships
Integrated Marketing
Marketing Strategy
Monetization
Digital Marketing
Strategy
Digital Strategy
Content Strategy
Mobile Games
International Marketing
Brand Development
Television
Product Management
Brand Management
Interactive Entertainment
Art Direction
Competitive Analysis
Promotions
Social Games
Localization
Copywriting
Account Management
Game Development
Advertising
Conversational Japanese
Creative Direction
Business Development
Social Media Marketing
Social Media
Market Research
Analytics
Search Engine Marketing
Product Launch
Investor Relations
Mobile Marketing
Email Marketing
Cross Functional Team Leadership
Creative Problem Solving
Executive Leadership
Training And Mentoring
Positioning
Certification
Colleagues
Other Named Gary Pfeiffer
Frequently asked questions
We found 4 Gary Pfeiffer's email addresses
We found 5 Gary Pfeiffer's phone numbers
Gary Pfeiffer's social media include: Linkedin,
Gary Pfeiffer works for Square Enix
Gary Pfeiffer's role in Square Enix is Chief Marketing Officer | Senior Vice President Of Marketing | Brand Builder | Digital Marketing | Consumer Technology Entertainment And Games Executive | Ex Disney Activation
Gary Pfeiffer works in the industry of Computer Games
Gary Pfeiffer's colleagues are Mark Dennis,Demetri Newson-Thompson,Yosuke Matsuda
Gary Pfeiffer's latest job experience is Chief Marketing Officer | Senior Vice President Of Marketing | Brand Builder | Digital Marketing | Consumer Technology Entertainment And Games Executive | Ex Disney Activation at Square Enix
Gary Pfeiffer's latest education in UCLA Anderson School of Management
