geoff katz

Creative Director at https://www.fabric.media/ Studios, experienced in real-time virtual production workflows, developing brand strategy, visual design, motion graphics, immersive in-person industry events, #GenAI and television advertising. Recently I have led teams that develop, design, program, operate and monetize new, free, ad-supported streaming FAST networks. In 2020 I launched Playworks, an 18-34y/o focused ‘YouTube influencer’ hosted 24/7 network and Tankee, a family-friendly animated programming network for 6-12y/o audiences across multiple OTT/CTV consumer platforms. I have a track record of developing and launching new, highly effective and profitable advanced advertising products for TV. These advanced ad products were sold and validated across Fox Broadcasting, Fox Sports, FX Networks and Nat Geo programming between 2016 and 2019 as a majority of our audience moved to streaming. At FOX we shortened commercial pods during FOX Sunday primetime, pioneered one-spot per break sponsored streams on FX Networks, and launched the live pilot of the FNGENIUS mobile trivia quiz show which pushed the boundaries of entertainment and advertising on live TV. In March of 2019, Fox Networks Group was acquired by The Walt Disney Company. Over the course of my career I have held executive creative, product, marketing and business development positions at pioneering interactive television companies TiVo and DIRECTV, and at breakthrough emerging media platform companies Liberate, Excite@Home, PacketVideo and Watchwith. I am a listed inventor on U.S. Patent 6,604,242 - filed in 1998 - combining television broadcast and personalized interactive information. I was elected and served 2 terms on the Television Academy’s Board of Governors 2009-2013 representing the 800+ member Interactive Media Peer group and have contributed to two Primetime Emmy Award recognized projects.