George J. Pastrana

I'm a commercial leader with a successful record of managing iconic consumer brands for innovation and profitable growth at leading, growth-oriented, market-driven companies. I'm passionate about leading organizations, turning around businesses, building brands, mining research for insights, and developing new platforms. My experience spans large companies and smaller, entrepreneurial organizations and I am equally comfortable with consumer insights and creative delivery as well as data and technology. Email: [email protected] • Expertise in total business management via disciplined P&L, cross-functional, and strategic leadership. • Repeated successes in growing volume, sales, profit, and market share in large, mid-sized and small companies. • Industry experience includes: Health & Beauty Aids, Household Products, Internet Retail, Children’s Toys, Medical Devices, and Food. • Deep channel knowledge: Grocery, Mass, Drug, Club, Foodservice, Healthcare Practitioner, and Internet Specialties: Brand management, P&L management, people and cross-functional team leadership, consumer and shopper insights, advertising and integrated marketing planning, digital/social, promotions, new products and innovation, agency evaluation and management, strategic planning, marketplace analysis, competitive assessments, category leadership, leading consultants, prioritization and resource allocation, cost savings, business case modeling and investment management, recruiting and team building, objective setting and tracking, cross-functional collaboration (domestically and internationally)