George Masoura

Over 20+ years’ experience exclusively focused in clinical trials/healthcare and eclinical technology for biopharmaceutical and health-related consumer goods companies. My experience spans the use of transformative technology and software solutions that drive digital clinical innovation. I have worked globally in business development, sales leadership, marketing, startup consulting, product solution strategy, business transformation, strategic alliance management and have held positions with a several leading eclinical technology vendors and CRO’s. I am passionate about diversity and inclusion practices that support the use of next generation digital technology, leveraging tools such as AI, ePRO, eCOA, eConsent, eSource, Telehealth, remote monitoring and real-time insight to trial activities. I am involved in various innovation initiatives to accelerate the use of decentralized clinical trials, accelerating R&D, and bringing new medicines to patients faster. Domain Expertise: Experience working in the Life Sciences and Healthcare industry with large/mid size Pharma, Biotechs Clinical Research Organisations. Professional Experience: Cross sector knowledge of software and services, involving DCT - Decentralized Clinical Trials, BPM, Enterprise Case Management, Rules Based Workflow, BPO, SaaS, CLOUD, Various eClinical Technologies, MDR, CDR, Data Warehouse, Clinical Data Standards (CDISC/SDTM), SAS/SCE/SDD, Business Intelligence, CRM, ECM, Mobile, ePRO/eCOA, eConsent/BYOD/CTMS/IVRS, eSource, Content Management, Information Management, Data Analytics, Supply Chain, IT Outsourcing and industry aligned professional/consulting services. Specialties: Digital Transformation, Enterprise Case Management, Intelligent Business Process Management, Business Performance Improvement, Data Governance.