George Wills

CEO LEADERSHIP PROFILE: President (CEO) & Managing Director for Porsche LATAM and Managing Director experience for the Middle East & Africa Region. Added Regional Sales Director / leadership roles for Porsche with strong career progression. Business leadership across culturally diverse regions and attending board meetings with expertise in recruiting / developing talented senior leadership / cross-functional teams. REGIONAL STRATEGY & EXECUTION: An influential Regional Board Executive leading multi-market strategy (20+ LATAM countries). Developing importer / dealer networks and maximising regional sales performance with dealer programmes (investments in new concepts, building projects, facilities, best practice standards and customer experience). GLOBAL ENVIRONMENT & INNOVATION: Adapting to changing scenarios, regional restructuring, managing crises (sales collapse in Argentina) and troubleshooting issues. Leading roadmap on electrification rollout and digital (investing in new systems and process automation), sales enablement (data and insights), online (PR & social media), digital ways of working, virtual car launches and virtual events. CEO & BUSINESS LEADERSHIP EXPERTISE - Regional Business Strategy Roadmap (Vision) - Board & Industry Stakeholder Relationships - Multi-Country Strategy & In-Market Execution - Key Talent & Cross-Cultural Team Leadership - Growth Record (Dealer & Importer Networks) - Regional P&L Oversight (up to €800M Revenues) - International Sales & New Business Development - Dealer Programmes, Innovation & New Launches - Digital (Virtual) Launches; Electrification Strategy PORSCHE LEADERSHIP DEVELOPMENT - Business Strategy Planning & Roadmap - Porsche Leadership & Management Training - Sales Leadership; Professional Sales Courses - Commercial & Financial Management (P&L) - Advanced Dealer Management Programme - Industry Networks, Trade Shows & Events - PR, Media & Press Training (Spokesperson) - Local Market Regulations (Legal Compliance) - National Sales Companies (set-up new entities)