Georgia Lalazari

Senior Manager ► Planning | Operations | Marketing | Comms | Program Management | Digital Solutions | Team Leadership | Customer Engagement ►Business Planning, Operations, Marketing and Communications professional. Dynamic, passionate, results driven strategic marketing leader with 18 years distinguished performance in various leadership planning and marketing roles B2C (Business to Consumer) and B2B (Business to Business) including mature and emerging markets, for three global organisations; Telstra, Hewlett Packard and Ford Motor Company. Most recently planning and orchestrating market and industry leading channel delivery and optimisation solutions for Telstra, notably leading teams through business transformation in addition to developing award-winning marketing strategy, integrated communications, brand management, high-profile sponsorships and demand generation programs for HP. I relish the opportunity of leading high-functioning teams through highly competitive, rapidly changing marketplaces, to exceed their personal expectations and deliver measured impact to the business objectives. My long-standing passion for truly understanding and creating winning customer experiences defined my early career success, creating measurable increases in brand preference through understanding customers; underpinned by critical, robust return on investment and financial accountability measures.