Georgie Leslie

Proven senior commercial marketer with 15+ years of global experience managing iconic Australian digital and media brands. Recognised as an extremely effective manager of cross disciplinary teams and valued for being an energetic, analytical, curious and compassionate leader. Highly skilled in: • People leadership, mentoring and management with a track record of developing high performing marketing specialists and empowered teams. • Consumer research, segmentation and tracking with a demonstrated ability to utilise data and insights to drive business outcomes. • Global brand and marketing management, particularly in key Asia-Pacific markets. • Brand strategy, development and experience. • Marketing strategy, communications and media strategy, with hands on experience managing all marketing channel verticals (owned, earned and paid). • Digital excellence through strategy, performance marketing, advertising, social media and analytics. • External agency and partnership management and highly regarded for senior and executive stakeholder management. • MBA qualified with an analytical approach to marketing and leadership.