Germaine Keenlyside
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Germaine Keenlyside is a strategic and results-oriented marketer with 26.7 years of experience in marketing strategy, brand management, and business strategy. Based in Sydney, Australia, she has a strong track record of building and delivering successful business strategies and marketing plans. Germaine has worked with top companies such as Catholic Healthcare, HammondCare, Key Pharmaceuticals, and Solaris Paper Australia, where she has excelled in strategic marketing, team development, and innovation. With her expertise in FMCG and B2B businesses, Germaine is passionate about helping marketers achieve their goals and has a strong track record of collaboration and mentoring across organizational lines.
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About
I am a strategic, results orientated marketer who leads the business and marketing teams in developing their skills in order to achieve business goals. I have an extensive track record of success in building and delivering business strategies and marketing plans and leading teams across FMCG and B2B businesses. Most recently working with Kimberly Clark Professional as Marketing Capability business partner for APAC, I have expertise in consulting with teams and individuals in developing their skills, systems and programs across all levels. I have a passion for helping marketers be the best they can be in their roles. I have strong track record of collaboration in creating effective partnerships and mentoring across organisational lines. I am a motivated by driving for results through strong strategic and executional focus, combined with a collaborative and team orientation. Key Interest Areas: Strategic Marketing Business planning Brand management Team development Marketing Excellence Marketing Capability New Product Development Regional and Global expansion Innovation Brand communications
...See MoreWork Experience
experienced marketer building business brands and people
Non-profit Organizations
Germaine Keenlyside's Professional Milestones
- Marketing Manager- Nurofen (2003-01-01~2004-01-01): Developed and executed successful marketing strategies to drive brand awareness and increase the customer engagement.
- Marketing Manager - Strepsils And Local Brands (2004-01-01~2005-01-01): Developed and executed successful marketing campaigns to expand market share and drive revenue growth for local brands.
Education
Skill
Marketing Strategy
Fast Moving Consumer Goods
Brand Management
Strategy
Business Strategy
Marketing Management
Brand Development
Customer Insight
Corporate Communications
Fmcg
Management
Leadership
Marketing
Retail
Shopper Marketing
Supply Chain
Team Leadership
Certification
Colleagues
Elizabeth Grinston
Lawyer | Non-Executive Director
Stephanie Bettens
Executive Assistant To Chief Executive Officer
Carol Swift
general manager corporate services at woodville alliance ltd
Maria Tran
Director Producer
Melanie Andrews
Chief Executive Officer
Other Named Germaine Keenlyside
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Germaine Keenlyside works for Woodville Alliance
Germaine Keenlyside's role in Woodville Alliance is experienced marketer building business brands and people
Germaine Keenlyside works in the industry of Non-profit Organizations
Germaine Keenlyside's colleagues are Elizabeth Grinston,Stephanie Bettens,Carol Swift
Germaine Keenlyside's latest job experience is experienced marketer building business brands and people at Woodville Alliance
Germaine Keenlyside's latest education in UNSW