Gina Larter

I help Clients ensure they get the highest possible service they are looking for from their agency to avoid having to re-pitch their business. Co-create and Win Programme | Go for Growth Programme | Emergency Programme. Pitches are avoidable, costly, time intensive and avert attention away from your core business for both clients and agencies. You know the principles of retention marketing that it costs 5x as much to get a new customer as it does to retain an existing one. Is your agency taking its own medicine? Why look at hiring me to solve your business relationship? - £12.1m retained business saved - £11.7m additional client revenue from adding value through innovation My experience: - 33 years of experience in client and agency business - expertise in branding, advertising, direct marketing, digital, content, integrated marketing, data, loyalty - sectors experience in Telco, Finance, IT, Automotive, FMCG, Travel & Leisure, Healthcare, Charity, Public Sector, Fashion and Loyalty - Brands: American Express, BT, Microsoft, Oracle, Vodafone, Pedigree Petfoods, Toyota, Lexus, Eurostar, Marriott Hotels, Canon Europe, Carphone Warehouse, Nectar, Public Health England (Stoptober, Smokefree, Change4Life), Royal British Legion, Amnesty International and Medela. - MSc Postgraduate in Coaching and Behaviour Change (Henley Business School). Message me here on LinkedIn to arrange a confidential discovery call.