Gina O'Daniel

Hi! I'm Gina and for over 30 years my passion has been to build and grow brands - getting them noticed in today's technologically advanced world. In fact, I'm obsessed with it. I love the challenge of helping a business compete against companies twice their size and making their competition stand up and take notice.In 1996, my husband and I started our boutique Creative Design Agency, O'Daniel Designs (www.ODanielDesigns.com), with a mantra of helping small to medium sized companies look BIG. We build solutions that cannot be found "out of the box" - from Frequent Hotel Guest Rewards Programs, to Customized Membership Sites, Custom Shopping Cart Solutions and more. Many of our customers have experienced breakthrough growth, exceeded all profit expectations, and one even got noticed by HGTV (their dream contact).Not only do I grow brands, but I do it with strategy. I believe that without strategy your brand and what you create is just a pretty picture. You have to know who you are trying to attract.I find it rewarding to be entrusted as the vCMO (Virtual Chief Marketing Officer) for many of my customers. They keep me on speed dial for tips and advice, whether it be for how to position their brand for a Spring marketing campaign, to determining the best strategy to reach their target audience. I love, love, love helping my customers succeed and watching their businesses grow beyond their wildest expectations.I love branding so much I have wrote two books about it. Really. (DemystifyingGraphicDesign.com) and (BrandSparksBook.com) I have spent a good portion of the past 20 years talking "brand" and helping audience members understand why having a solid and cohesive brand strategy, along with great design and on-point messaging can be transformative to trajectory of their business.I don't consider what I do as work, but rather an opportunity to do what I love to do every single day. Helping others succeed is my passion and I love every second of it.