Glen Parker
Tell me more about Glen Parker?
Glen Parker is a highly experienced professional with 36.1 years of work experience in various roles across the communication industry. He has a strong background in customer insight, media research, media planning, marketing research, and media strategy. Based in London, United Kingdom, Glen has played key roles in both client and agency roles, specializing in research, strategic communications planning, data strategy, and analytics. He is known for his ability to uncover and apply insights through complex and disparate data sources. Glen has a proven track record of leading large data projects and inspiring people to deliver them. He has received the WPP Atticus Grand Prix award for transformative and actionable thinking.
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About
• I have played leading roles across the communication industry in both client and agency. Spanning roles in research (both qualitative and quantitative), strategic communications planning, data strategy and analytics. This experience in both uncovering and applying insights gives me a unique ability to find actionable insights by combining complex and disparate data sources • I have strong team hiring, management and inter-personal skills. Many of the people I have mentored have gone on to successful and fulfilling careers both internally and externally • I have unique experience in leading large data projects and in inspiring people to help deliver them. This is best evidenced in the evolution of the Wave project. Which I grew into the largest and most respected digital study in the world by motivating over 80 countries to voluntarily take part. Through Wave I have been able to develop and articulate a profound new way to think about communication in the digital space • I am a confident and compelling communicator with the ability to use data to build inspiring narratives. Evidenced when I received the WPP Atticus Grand Prix award for most transformative and actionable thinking at WPP in 2021.
...See MoreWork Experience
head of data strategy and insights mindshare worldwide
Partner, Business Planning
Advertising Services
Glen Parker's Professional Milestones
- Marketing Executive (1987-09-01~1992-06-01): Implementing strategic marketing campaigns to drive brand awareness and increase customer engagement.
- Um Chief Insight Officer Emea (2018-01-01~2019-02-01): Streamlined data analysis processes, resulting in improved decision-making and increased efficiency across EMEA regions.
Skill
Customer Insight
Media Research
Media Planning
Marketing Research
Media Strategy
Media Buying
Advertising Research
Digital Strategy
Quantitative Research
Consumer Behaviour
Integrated Marketing
Digital Media
Segmentation
Digital Marketing
Market Research
Consumer Insight
Analytics
Mobile Marketing
Advertising
Online Research
New Media
Ethnography
Qualitative Research
Brand Equity
Marketing
Comscore
Brand Architecture
Certification
Colleagues
Other Named Glen Parker
Frequently asked questions
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Glen Parker's social media include: Linkedin,
Glen Parker works for Mindshare
Glen Parker's role in Mindshare is head of data strategy and insights mindshare worldwide
Glen Parker works in the industry of Advertising Services
Glen Parker's colleagues are Milagros Ortega,Mark Heap,Taylor Cline
Glen Parker's latest job experience is head of data strategy and insights mindshare worldwide at Mindshare