grace A.

I'm on a lookout for brands and collectives that help small medium enterprises to scale. I have 12 years of marketing experience with 7+ years with hypergrowth unicorn startups. I specialised in tweaking tactics into strategies and aligning special pet projects to company OKRs. 😉 That's not ideal, but is a drastic example to say all these slightly more 'linkedin' tone of voice like -"I excel in making connections to improve your business, Product and brand." or "I enjoy creating and executing insights-based, data-led strategies to position your business for success.". You can see me fit nicely in your product marketing, growth hacking teams and of course, brand teams. (and I continue...) I have been in regional founding roles and marketing teams, in agencies or with brands. Not bragging, but I have been the first person in the company, leading media, social, brand and brand analytics and strategy functions. I'll hustle for you any day, save on Sunday. As a regional marketer, I specialized in stakeholder management, program managing ambiguous projects and delivering a simple brief for the rest of the markets. I've executed projects in 12 APAC markets, 1 EMEA market and the US - often running the campaigns over multiple geos. I regularly join local teams in projects and fulfill roles from content strategy to paid social strategy to operations. In my stint with the Biz Ops team, I build and launch a category for Airbnb Experience within a month. I was able to leverage my connections with various departments in the company to execute actionable and measurable tactics that advanced Airbnb's mission to help the world Belong Anywhere. I’m interested in evangelising products that people love, within emerging markets, through marketing or business operations. (and congrats on reaching the end of this!)