Greg Teal

I’m a realist when it comes to comms. My audiences at Apple are crazy busy and practically no one has time to read lengthy copy. So whether it be email or web, get to the point quickly and use structure to make your content as effective as possible to those who only have time to skim it. Better yet, avoid email entirely and get the headline out though a push notification linking to a crystal clear infographic. My comms superpower is distilling unrefined fragments into key messages nearly as fast as my quick wit. When I can take it a step further and create something from nothing—a campaign, a platform, an event—I’m at my very best. As a leader, I love mentoring my team. I strive to teach my people everything I know and also learn all that I can from them. Success is when we all up our game and root for each other the whole way. I believe in the highest of high standards for my and my team’s work, and that an honest and positive environment is by far the best way to achieve those results. As a cross-functional leader, I like explaining my point of view so my partners learn the comms perspective more and more with each interaction. I hope for the same in return. I have a strong iconoclast streak with my work: just because something had been effective in the past means it will be effective today. Revisit everything, at least from time to time, to keep deliverables fresh for both our audiences and our teams producing them.