Guillaume de Roquemaurel

After graduating Ecole Polytechnique, Guillaume, digital and new technologies enthusiast, spent 5 years in the digital practice of the consulting firm McKinsey before joining Google as Sales manager for DoubleClick AdExchange. In 2013, he founded Augusta, a consulting company focused on data-driven marketing and Little Big data, an innovative company between data science and creativity which tries to enable brands to create more personalized, conversational and impactful advertising messages for consumers. In 2015, Artefact was born from the merger of Augusta Consulting and Little Big Data. The company designs ambitious data-driven strategies to offer the best digital experiences to customers, implements adapted and relevant tools to answer clients’ needs (DMP, AdTech, MarTech, Big Data) and also develops tomorrow’s technologies and products to deploy a true digital experience (data enrichment, data-driven content based on user journeys, analysis &a; management of campaigns).