Guto Santos

Executive director of Ludium, which specializes in gamification developing innovative solutions from play techniques for corporate, advertising and educational processes, creating practical tools of engagement, motivation and loyalty. Game designer, hardcore gamer and consultant, has a unique perception of gamification as a business and understanding the construction of the thought of how to engage each audience in the transformation of their behavior. Designed projects for larger companies, public institutions and NGOs in the country, solving practical problems in an innovative and fun way, involving people with platforms, procedures and content, generating better results than traditional methods.