Hana Bermingham

Hana Bermingham is a Junior Consultant specialising in project support across digital marketing and ecommerce trading. Since joining Pattern, Hana has supported on projects including DTC and omnichannel benchmarking, marketplace optimisation and internationalisation projects for multi-national brands such as Google, Purple and Hobbycraft. Her interest within eCommerce falls heavily under user experiences, shopping trends and behaviours, and direct-to-consumer strategy. She is seasoned in building in-depth reports on the UX capabilities of a DTC site, by setting up a quantitative, weighted scorecard to benchmark the customer experience, converting the scores into relevant data points using pivot tables, and generating graphs to visually capture the findings. Additionally, she contributes additional insight to structure the overall strategic recommendations, highlighting quick wins and long-term guidance. She supported the trading relationship with Moët Hennessy, taking responsibility for weekly sales reporting across 5 BWS categories and 12 brands. This consisted of weekly data analysis from Amazon’s sales diagnostics and utilising data visualisation tools, such as Power-Bi. Hana analysed weekly and monthly sales consisting of revenue, traffic and conversion rate trends, and reported on key brand call-outs, such as product highlights and lowlights. In her previous role as a Global Specifier Channel Intern at Schneider Electric, Hana was responsible for managing the digital customer experience through Schneider’s partner portal. Her primary responsibility within the role was to plan, deploy and promote visibility on the fundamental curriculums and trainings for engineers. In tandem with this, she was tasked with tracking the number of downloads of the training content on a weekly basis. She extracted and manipulated the data, organised it by country, and disseminated a table summary to 13 global hub leaders.